Target Transportation, Springfield, VA 1999
Partners:
The 24-hour, all-news station conducted a phone survey of 1,000 Washington, DC, area residents and found that traffic congestion is the most-often cited problem that impacts daily life. The survey also showed residents preferred developing more mass transit to building new roads as a way to deal with congestion but were generally pro-growth and optimistic about finding solutions.
The Pew-funded poll was mailed to 600 government and community leaders and became the focus for coverage of the issue throughout the year. Special programming included, in February 1999, a 2 1/2-hour live prime-time broadcast bringing together almost 100 citizens in three Washington area jurisdictions (Northern Virginia, Maryland and the District of Columbia) with elected officials and transit leaders including three congressmen, two state Secretaries of Transportation, two County Executives and executives of the Metro system.
Contact:
Wayne Lynch
Former VP News and Programming
NewsChannel 8
7600-D Boston Blvd.
Springfield, VA 22153
Phone: (703) 912-5339
Email: w76er@aol.com